The Tour de France Is the Ultimate ASSOS Development Lab

For ASSOS, sponsoring professional cyclists is about a whole lot more than getting seen on TV. The pros, the ones who push their equipment to the extreme, are the ultimate development team, helping ASSOS discover where there are still gains to be made and create the next generation of performance cycling clothing.

Go inside ASSOS’s Tour de France with Team Qhubeka NextHash in our latest video.​