The Minoura Way

How Minoura reinvented indoor training and paved the way for the Smart Trainer

Minoura was founded back in 1933, recycling used metal into bicycle racks and stands. In the mid ’80s the small brand reinvented indoor training with the MagTurbo magnetic resistance trainer. Hear the inside story of how Minoura did it, and how they keep manufacturing some of the best products in cycling.