Bontrager’s New R3 Tire Might Change Everything

Bontrager engineers learn that every tire is directional, but not in the way you might think.

When Bontrager’s engineers decided it was time to update the R3 – their most versatile road tire – they didn’t start dreaming about new tires, they started dreaming about entirely new ways to test and develop tires. They new R3 is the culmination of this effort, and during this process Bontrager learned something that will change the way tires are made forever. 


To learn more about the new R3 head to